Big Ideas, Real Impact.

BakingSoda — Your Brand. Fully Alive. In Days.
RESULTS
BakingSoda Studio · Dubai · GCC

Your brand.
Fully alive.
In days.

Senior strategy. AI-powered execution. A single operator who thinks like a CMO and moves like a team of twenty — without the overhead, the handoffs, or the waiting.

30+
Specialized AI agents
3×
Faster than traditional
20+
Years brand leadership
0
Queue. Ever.
Scroll to explore
01 · 10
The Market

The GCC is moving.
Most agencies
are not.

Dubai's private sector has been directed to shift to agentic AI within two years. The brands that win the next decade will be the ones that activate now — with infrastructure built for speed, not committees.

Meanwhile, the agency market here is still built on headcount, handoffs, and six-week timelines. That gap is your competitive advantage — if you move first.

UAE Digital Ad Spend 2025
$1.8B market
Brands using AI in core ops
76% globally
AI-native agencies in GCC
0 serious players
02 · 10
The Problem
You didn't buy an agency.
You bought a queue.

Strategy waits on copy. Copy waits on design. Design waits on media. Each handoff loses days and context. Your retainer pays for reserved time — not results.

⏳
6-week campaigns
What should take 3 days takes 6 weeks because every step involves a different person, inbox, and priority list.
💸
Paying for headcount
Your AED 35–50K retainer pays for 4–6 people's salaries. Their output doesn't scale with their cost.
🔁
Rebriefing forever
Staff turnover means re-explaining your brand every 6 months. Institutional knowledge walks out the door.
📊
Attribution theater
Monthly decks full of impressions. No honest connection between spend and commercial outcome.
03 · 10
The Answer

One operator.
32 agents.
No queue.

BakingSoda is the GCC's first agency built without a labor bottleneck. Every role you'd normally fill with a department — strategist, copywriter, designer, media buyer, PR director, analyst — runs as a specialized AI agent.

One senior operator — 20+ years of brand leadership across luxury, FMCG, hospitality and F&B — orchestrates the system, edits every output, and signs the work.

The result isn't a faster agency. It's a structurally different one. Six-week campaigns become three-day campaigns. The retainer reflects output, not reserved time.

🧠
Brain
Strategy · market intelligence · competitive analysis · financial modelling
6 agents
🏗
Foundation
Web · data architecture · SEO · AEO / AI search optimisation
4 agents
📡
Attraction
Paid media · organic social · PR outreach · influencer mapping · outbound
13 agents
🏭
Factory
Copywriting AR + EN · visual direction · Midjourney · Canva production
4 agents
🎯
Conversion
UX · CRO · lifecycle marketing · community · live analytics
5 agents
Total specialized agents 32+
04 · 10
The Process

Brief to delivery.
72 hours.

01
Brief & Intel
Research agents map your competitive landscape, audience behavior, and market whitespace before a traditional agency schedules its kickoff call.
Day 1 · 90 min
02
Strategy
The operator synthesizes intelligence into a positioning framework. Strategic judgment, creative direction, GCC cultural nuance — the irreplaceable human step.
Day 1–2
03
Parallel Production
Copy, design, PR, and media agents run simultaneously. While your old agency's copywriter waits for the brief, ours has already drafted 30 pieces.
Day 2–5
04
Operator Sign-off
Every output passes through the operator. No content leaves without human judgment, brand coherence check, and GCC market calibration.
Day 5–6
05
Live Delivery
Everything in one branded workspace. Analytics agents track performance from day one and generate live reports. One contact. Full accountability.
Day 7 → ongoing
05 · 10

Full Brand Build from Zero —
2 Weeks.

The Brief
Silt.

A specialty coffee and slow-food café concept launching in Alserkal Avenue, Dubai. The founder has a name, a location, and a vision. Everything else — brand, packaging, content, digital presence — needs to be built from zero. In three weeks.

"A place where the ground slows you down. Where the coffee comes from somewhere real and the food tastes like someone thought about it. Silt is the stuff that settles. The good part that stays."
Brand Story — authored by AI, refined by operator
Project fee
AED 36,000
Fixed · 2 weeks
Traditional equiv.
AED 85–120K
10–14 weeks
Visual Identity System
Colour Palette
Roast
Clay
Sand
Cream
Ground
Typography Direction
Silt.
Specialty Coffee · Slow Food
Primary: Freight Display · Secondary: Inter
Pattern System
Brand Voice
"We don't hustle. We steep."
"Single origin. Singular focus."
"The best part of slow is what you notice."
AR + EN · 12 hero lines generated
Naming & Tagline Options
Selected: Silt.
Also developed: Seam · Basin · Terroir · Gravel
5 naming routes generated, stress-tested for trademark availability, Arabic phonetics, and URL availability — in 2 hours.
🧠 Brand Universe
Brand story and founding narrative AR + EN
5 naming routes + final selection rationale
Positioning territory and competitive whitespace map
Full brand bible (voice, tone, personality, dos/don'ts)
Logo system — primary, secondary, icon mark, reversed
Complete visual identity guidelines (60+ pages)
Colour palette + typography system + pattern library
📦 Packaging & Merch
Takeaway cup design — hot and cold (2 sizes)
Kraft paper bag design — small, medium, large
Coffee bean retail bag (250g + 1kg) — print-ready
Pastry box and tissue paper design
Sticker sheet and loyalty card system
Tote bag and cap — merchandise design brief
Menu design — dine-in and takeaway formats
📱 Digital & Social
Website copy — all pages AR + EN (Home, Menu, Story, Visit)
Website UX wireframe and design direction brief
Instagram grid — 30-post launch sequence with visual direction
90 captions AR + EN — posts, stories, Reels
Canva template kit — 20 social formats, brand-locked
Reel concepts — 6 launch videos with shot lists
Google Business, TripAdvisor, Zomato copy and setup brief
🎯 Launch Ready
Photoshoot brief — mood boards, shot lists, styling direction
Opening day communications kit (email, WhatsApp, socials)
Influencer seeding list — 20 Dubai food and lifestyle profiles
PR story angles — 3 narratives for media outreach
Google Ads + Meta Ads copy — 10 variants each AR + EN
AEO optimisation brief — AI search positioning for Dubai café
Brand asset master folder — all files, all formats, print-ready
Week 1 · Days 1–2
Research & Strategy
Dubai café market mapping
5 naming routes generated
Positioning whitespace identified
Brand story drafted
Week 1 · Days 3–5
Identity System
Logo system designed
Colour + typography locked
Pattern library built
Brand bible drafted
Week 2 · Days 6–10
Packaging & Copy
All packaging designed
Menu designed
Website copy AR + EN
90 social captions
Week 3 · Days 11–15
Digital & Social
30-post grid with direction
Reel concepts + storyboards
Canva template kit
Website UX wireframe
Week 3 · Days 16–21
Launch Package
Photoshoot brief delivered
Influencer list + PR angles
Ads copy ready
Full asset folder handed over
Traditional Branding Agency
Brand strategy + naming3–4 weeks
Visual identity system4–6 weeks
Packaging design3–4 weeks
Social content + website copy2–3 weeks
Full project delivery10–14 weeks
Total costAED 85–120K
BakingSoda
Brand strategy + naming2 days
Visual identity system3 days
Packaging design3 days
Social content + website copy4 days
Full project delivery2 weeks
Total costAED 36,000
06 · 10
Who We Work With

The brands that
move fast in GCC.

🍽
F&B & Hospitality
Restaurants · Hotels · Wellness · Cafés
New concepts needing full brand builds, launch campaigns, and content systems — fast. Multi-location groups scaling across GCC without scaling their agency bill.
🛒
FMCG & Consumer
Food · Beauty · Health · Lifestyle
European, Asian, or global brands entering UAE retail — needing brand localization, packaging, retailer decks, and digital presence in weeks, not months.
🏙
Real Estate & PropTech
Developers · Brokerages · PropTech
Development brands, launch campaigns, and content at the velocity a market producing 200+ launches a month actually demands.
🚀
Funded Startups
Pre-Series B · Scale-ups · Tech
Founders who need full-stack branding, investor materials, and growth marketing without hiring a five-person team they can't yet justify.
What We Replace
Mid-size Dubai agency (AED 35–55K/mo, junior team, slow)→BakingSoda: senior strategy + AI execution at AED 22K
3–5 freelancers managed by the founder personally→One operator, one retainer, one workspace, zero coordination tax
Branding agency taking 12 weeks for a full brand build→Complete brand universe — identity, packaging, content, digital — in 3 weeks
07 · 10
Pricing

Output-priced.
Not time-priced.

Brand Sprint
AED 9,500 · 72hr
Full brand audit with three prioritized interventions and one prototype deliverable — naming route, logo direction, or copy framework.
Competitive landscape report
Three strategic quick wins
One executable prototype
No retainer required
Most Chosen
Full Brand Build
AED 38–55K fixed fee
Complete brand universe from zero — strategy, identity, packaging, copy, digital, social, launch kit. Fixed scope, 3-week delivery.
Brand strategy + naming + story
Full visual identity system
Packaging + merchandise design
Website copy + social content
Launch-ready asset folder
Growth Retainer
AED 14,000 / month
Ongoing content at scale, SEO/AEO management, campaign strategy, and monthly brand refresh. 3-month minimum, one operator, live reporting.
Monthly content calendar AR + EN
SEO + AEO optimisation
Campaign strategy + concepts
Live analytics dashboard
Weekly reporting, one contact
08 · 10
START
Next Step

Your brand.
Fully alive.
In days.

Lowest risk entry
72-Hour Brand Sprint
Full brand audit, three prioritized interventions, one prototype deliverable. AED 5,500. No retainer commitment.
Build from zero
Full Brand Build
Complete brand universe — identity, packaging, copy, digital, launch kit. Fixed fee AED 38–55K. 3-week delivery.
Ongoing growth
Monthly Growth Retainer
Content at scale, SEO/AEO, campaign strategy, live reporting. From AED 22,000/month. 3-month minimum.
BakingSoda FZ-LLC · Dubai, UAE
Your brand. Fully alive. In days.

sylvain@bakingsoda.me
10 · 10
© BakingSoda FZ-LLC · Dubai · GCC · 2026 · All rights reserved